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About Dana Todd

Dana Todd is the founder and CEO of Balodana, the first only marketplace that is exclusively women's made to measure fashions from around the world. She has been an Internet pioneer through roles as co-founder of a top ranking digital marketing agency, founding board member of a global search marketing trade organization, patent holder for advertising tech innovation for digital news, and now a marketplace platform for disrupting the global garment supply chain. She lives in Chicago, but still misses the fish tacos in San Diego.
  • Measuring Tape
22 Aug 2018

Why is American Sizing So Screwy?

By |Aug 22, 2018|Musings|

Currently hanging in my closet, you’ll find a kaleidoscope of dresses from size 6 to XL. Weirdly, despite the wildly different sizes on their tags, they all actually fit me pretty well. I’m an 8 in Tahari brand, a 10 in INC brand, and L or XL in anything from [...]

  • Traditional Clothing Fails
14 Aug 2017

Could Custom Clothing Solve Fashion Woes?

By |Aug 14, 2017|Musings|

We have a problem. Our clothes are failing us. This might seem a little dramatic — but really, stop and think about it. Since the advent of globalization, the allure of slicing costs by outsourcing work to foreign countries has become the norm. It has expanded our borders, made us more aware [...]