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Established 2016

London, England


Celebrate Your Individuality
In a world where you can be anything, be yourself.

Create a garment that feels authentic, soulful, and honest. Design by you for you.

Bespoke & Made-to-Measure Ladies Wear
Lino Piani offers bespoke couture and made to measure service for women with focus on expert tailoring and fit. Born from Italian heritage and deep connection with craft of fashion design, Lino Piani invites you to create unique garments, designed to be cherished forever.

Design your story
How we dress is an expression of who we are. When you create a unique garment, your personal style is the most important element of the entire process. Whether you choose a lining that pops, a hidden ruffle or an asymmetric cuff, every detail speaks volume.

Queen for a Day
You give your time and energy away freely, but this is an opportunity to invest in yourself. The process of creating a bespoke or made-to-measure piece celebrates your personal style, your figure and your personality. This one moment is all about you.

The Value of Individuality
A perfect tailored suit, a made-to-measure jacket or a bespoke dress will last a lifetime, and can be altered as your shape changes over time. Its value is immeasurable because you can’t put a price tag on confidence, self-expression and individuality.

My Journey to Fashion
I was raised in Italy by my mother who was a couturier and tailor. In those days, dressmakers worked from their homes and ladies of the town would come to be measured and fitted for their dresses.

In this intimate setting I would see women enjoying one small moment where their personality, their style and their form took center stage.

My mother instilled in me a true love and passion for bespoke and couture clothing design. But more importantly, she taught me how this work can transform people.

I have built my business around this single idea. I want my skill and craft to merge with your vision to create a garment that fills you with confidence and joy.

Brand Values

Creating Sustainable Luxury
As modern, ethical fashion brand, Lino Piani promotes dignity and responsibility at every level of our global fashion industry. Driven by a sense of obligation to ignite positive change, both as a brand and as person, Lino Piani believes that true luxury is a sustainable force.

Lino Piani guarantees that all our fabrics, linings, trimmings and other components are from Italy, France, Great Britain and Switzerland.

All garments are made by highly trained tailors, artisans and seamstresses of the venerable Savile Row community of London.