Balodana WhitePaper Cultivating Custom

Dana Todd | Atul Kumar | Ashraya Sreedhar

Proprietary research study – November 2020


    Industry White Paper Download

    There's a growing wave of consumer demand for custom garments in the US and worldwide, driven by ecommerce gains and desires for more personalized, sustainable fashion. This white paper looks at all sides of the dynamic: consumer attitudes and the technology and businesses that will enable the process from body data to doorstep delivery. Included are infographics highlighting results of our national survey (Sept 2020).

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