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Read the latest news, opinions and ideas from our team

January 29, 2019 No Comments

An Interview With ZeBra Bras Designer, Hannah Johnson

As women, we’ve all been there: 9:30 a.m., a critical meeting with a client or an important job interview. You turn to grab your meeting notes from your fashionable black leather bag when it happens. Snap. Your bra strap. Again. And there’s no time to rush from the conference room for an adjustment. Bravely, you […]

October 23, 2018 No Comments

New “E-Spoke” Marketplace Addresses Retail Failure: Fitting Women’s Bodies Without Sacrificing Style

Balodana puts made-to-measure clothing in reach of every woman (PRESS RELEASE) CHICAGO, IL October 23, 2018 – Ask any woman and she’ll tell you: it’s getting harder and harder to find clothing in America that fits American bodies. And the convenience of e-commerce has not improved the situation, particularly for one demographic: women over 35. […]

August 22, 2018 No Comments

Why is American Sizing So Screwy?

Currently hanging in my closet, you’ll find a kaleidoscope of dresses from size 6 to XL. Weirdly, despite the wildly different sizes on their tags, they all actually fit me pretty well. I’m an 8 in Tahari brand, a 10 in INC brand, and L or XL in anything from Asia. You get the picture. […]

May 23, 2018 No Comments

5 Things That Happened When I Started Having My Clothing Custom Made For Me

Like many women, I’ve always loved clothes. Goth dresses helped me express my angst as a teen. Tailored separates and power suits telegraphed my role as a fearless corporate leader in my 20s and 30s (to offset my crazy punk rock clown haircolor). But somewhere in my 40s, clothing designers stopped loving me. Now at […]

August 14, 2017 No Comments

Could Custom Clothing Solve Fashion Woes?

We have a problem. Our clothes are failing us. This might seem a little dramatic — but really, stop and think about it. Since the advent of globalization, the allure of slicing costs by outsourcing work to foreign countries has become the norm. It has expanded our borders, made us more aware of the world, and it […]