2015 “Project Runway®” Winner to Join Custom Made-to-Measure Fashion Marketplace with Exclusive Luxury Dresses and Creations


Chicago, IL (September 18, 2019) – Balodana, a leading custom, made-to-measure fashion marketplace, has announced today that fashion designer and 2015 Project Runway® winner Ashley Nell Tipton will offer an exclusive custom, made-to-measure couture collection on Balodana. The designer, who gained explosive popularity following her debut on the Emmy award-winning reality television show, will accept a limited range of orders for the new collection on the popular marketplace. It is Tipton’s first custom, made-to-measure offering.

“I’m passionate about creating fashion for all women regardless of size or body type, and custom, made-to-measure fashion truly empowers this,” said Nell Tipton. “I’m excited to bring my new couture collection to Balodana.”

Tipton gained international notoriety as the first plus-size designer to win Project Runway®. She began making her first collections at the age of seven and holds an AA in Fashion Design and Technology from Fashion Careers College. Her senior collection at Fashion Careers College was highlighted in the annual Golden Hanger Fashion Awards, and showed at New York’s Full Figured Fashion Week in 2012. She has created plus size designs and products for major brands including Simplicity, as well as her own fashion and accessories line.

“Ashley is the exact type of designer I had in mind when I created Balodana,” said Balodana founder, Dana Todd. “A designer who embodies creativity and fashion without limits, who truly wants to bring style to everyone. We are thrilled to exclusively offer her new custom, made-to-measure couture collection.”

Founded in 2018, Balodana provides an online marketplace where consumers can purchase custom, made-to-measure fashions from quality tailors and designers from around the world, including North America, Europe and other regions. It is currently the only custom, made-to-measure marketplace in its category, meeting the growing demand for size and style-inclusive fashion, as well as transparency and sustainability in fashion business.

Tipton’s collection on Balodana will include high-end, premium quality couture and other creations in both regular and plus sizes, inspired by her final season on Project Runway®. Availability will be announced at a future date. To receive notification of the collection’s launch on Balodana and other updates about the collection, visit https://www.balodana.com/ashley-nell-tipton-custom-couture/.


About Balodana

At Balodana, we believe the solution to modern-day clothing woes is custom built and made-to-measure clothing. For more information or to shop Balodana, visit www.balodana.com