Chicago startup launching this Christmas, aims to become the “Amazon of made-to-measure” for women

(CHICAGO, IL) November 12, 2018 – Chicago fashion startup Balodana was popularly voted the number one business idea pitch at the recent FUNDConference in Chicago, competing against 100 companies from across the US who presented to a large audience of investors and attendees.

Balodana, the first e-commerce marketplace exclusively focused on women’s made-to-measure clothing, won accolades for its pitch and the originality of their idea to leverage “e-spoke” to solve women’s inability to find clothing that fits. In Balodana’s research, nearly half of women say they experience difficulty finding clothing that fits, and the number rises to 75% in women over 35.

Sales of bespoke and tailor-made clothing have doubled over the past five years, according to a recent statement by NPD Group research, growing to approximately 1% of the $215B U.S. apparel market. While there are made-to-measure brands that offer their own designs and fulfillment via the internet, particularly for men’s tailored clothing, there is currently no dedicated marketplace that aggregates a broad selection of styles — and specializes only in women’s fashions.

“Balodana offers a talented collective of designers who make hundreds of items, from underwear to evening wear, exactly to a woman’s body measurements. Customers build a personal measurement and style profile that makes ordering as easy as traditional e-commerce shopping,” says Dana Todd, founder and CEO. “Prices start at just $50, so it’s competitive to retailers.”

In addition to honor and publicity, Balodana was awarded a sponsor prize package and engraved trophy. This is the fifth FUNDConference since their launch in 2015, and it was well attended by a diverse audience of entrepreneurs, capital investors and expert speakers.

“Our Chicago event was a record-setter. We had our largest, most diverse group of founders and investors and our exciting new FUND app got rave reviews” said Boyd Falconer, Chief Development Officer at FUND Conference. “Balodana is leading a new frontier in e-spoke clothing for women and our attendees were excited by Balodana’s vision.”

Balodana will launch in limited beta in December 2018. Interested customers can sign up for grand opening deals and early notification at

Press Contact:

Nisha Katti
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